RTL AdConnect, the global hub for leading premium media brands, will guide you through it with an exclusive webinar on Addressable TV’s recent developments in Europe.
The demand for ATV advertising is growing steadily and has been widely adopted across Europe. From 2020 onwards, advertisers have been able to run ATV campaigns in Germany, Italy, Spain, Austria, Belgium and most recently France.
By combining the best of both worlds – linear and digital – ATV advertising offers advertisers the opportunity to measure and enhance ROIs.
Experts from all over Europe, including Thibaud Chevalier (M6 Publicité/France), Michael Paluszkiewicz (Ad Alliance/Germany), Arturo Larrainzar Garijo and Fernando Pino Velazquez (both Atresmedia Publicidad/Spain) will share their insights in a discussion moderated by our Head of ATV Kourosh Ayrom on the following topics:
- What legal & technical developments are paving the way for a stronger linear addressable TV future in France, Spain & Germany?
- What are the creative opportunities unlocked by addressable linear TV & what incremental impact are they bringing?
- How can advertisers benefit from including Addressable TV in their total video strategies?
- What are the key complementary points between addressable TV, linear TV & digital?
Go for more information to: https://app.livestorm.co/rtl-adconnect/the-webinar-series-addressable-tv