The European Connected TV (CTV) market has skyrocketed in recent years. Where the worlds of TV and digital have been gradually merging over time, more and more consumers have been moving into online streaming, paving the way for the CTV phenomenon.
In Europe, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message. However, the European CTV ecosystem is a diversified collection of markets all at different stages of CTV growth. Each country has its own unique definitions, group of CTV apps, plus differing offerings from broadcasters. For the CTV market to reach its full potential in Europe, scale is key, and for that to happen programmatic CTV needs to be adopted.
Join Hitesh Bhatt, Director, Publisher Development, CTV at PubMatic EMEA for the session about the future of programmatic CTV. On the day, Hitesh will be joined by some of the leading industry experts to discuss the latest innovations in the programmatic monetisation space, identity and hear how the buyside is approaching connected TV.
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