In the Netherlands, TV broadcasters within Screenforce have jointly agreed on the delivery process and technical specifications for TV commercials.
Since April 2025, all TV commercials must be submitted via SpotDeli; the platform where all TV commercials and billboards can be delivered to Ster, Ad Alliance, and Talpa Network.
Technical Specifications
The technical specifications have been determined in collaboration between the broadcasters and are published on the Screenforce website. These specifications comply with the EBU loudness standard, provide information on High Definition (HD) delivery, and include requirements for multi-channel audio. Download the PDF with technical specifications for commercials and billboards.
Submitting Commercials via SpotDeli
SpotDeli is offered free of charge by Screenforce to advertising agencies, media agencies, advertisers, and commercial producers who work with Ster, Talpa Network, and/or Ad Alliance. With SpotDeli, you can submit your commercial and billboards to all selected broadcasters in one go. All submitted commercials are stored in both broadcast quality (MXF) and a low-resolution format (MP4) within your personal SpotDeli environment.
How Can I Get a SpotDeli Account?
Using SpotDeli is free of charge. It is a service provided by Screenforce on behalf of Dutch TV broadcasters. To request a login, you can fill in the form below. Screenforce will coordinate this request with the broadcasters, and you must agree to the terms of use.
Broadcasters & Channels
The three broadcasters—Ad Alliance, Ster, and Talpa Network—offer the possibility to run your TV campaign across a wide range of channels. Some channels have a broad reach and general audience (general interest), while others target specific demographics (special interest). Below is an overview of the available channels:
Ad Alliance
24Kitchen, Animal Planet, AT5, Cartoon Network, CNN, Comedy Central, Comedy Central Extra, Crime Investigation, Discovery Channel, Discovery Science, Disney Channel, Disney XD, E!, Eurosport 1, FOX, ESPN, History Channel, ID, Insight TV, Love Nature, MTV, National Geographic, National Geographic Wild, Nickelodeon, ONS, OUT TV, RTL 4, RTL 5, RTL 7, RTL 8, RTL Crime, RTL Lounge, RTL Telekids, RTL Z, Spike, TLC, Xite, Ziggo Sport, Ziggo Sport, Golf, Ziggo Sport Select, Ziggo Sport Voetbal, Ziggo TV, Videoland, Disney+, HBO Max, Sky Showtime and Filmbox
Ster
NPO 1, NPO 2, NPO 3, ZAPP & Zappelin, L1, NH Media, Omroep Brabant, Omroep Flevoland, Omroep Gelderland, Omroep West, Omroep Zeeland, Omrop Fryslan, Rijnmond, RTV Drenthe, RTV Noord, RTV Oost, RTV Utrecht
Talpa Network
SBS 6, Net 5, Veronica, SBS 9, BBC First, Viaplay TV, Viaplay TV+ and SLAM! TV.
